Horizontal Axis: Supply Chain Categories
The horizontal axis classifies companies based on their focus within the supply chain spectrum, ranging from upstream activities like procurement and sourcing to downstream services, including last-mile delivery. This categorization highlights the specific niche each company operates in.

Vertical Axis: Investment Levels
The vertical axis reflects the level of investments secured by each company. This metric serves as an indicator of market maturity and traction:

• Start-ups: Companies with relatively lower investment levels, often in the early stages of growth and market validation.
• Scale-ups: Companies with higher levels of investment, demonstrating a proven business model and significant market impact.

The Maturity Matrix offers supply chain professionals a clear framework to navigate the ever-changing landscape of new companies. It highlights which new players to consider for addressing current and future challenges.

By combining investment insights with operational categories, the matrix simplifies the process of identifying partners or solutions tailored to specific organizational needs. For supply chain leaders, this tool is not just an overview but a strategic guide for innovation and adaptation in a competitive and dynamic industry.