European Supply Chain Start-up Contest

See the next wave of supply chain innovation!

At inNOWvate Supply Chain Event 2026, you can experience the future of supply chain innovation up close. Eleven carefully selected European start-ups are competing in this year’s European Supply Chain Start-up Contest, each addressing a different part of the supply chain,  from planning and visibility to sourcing and sustainability.

 

Three finalists

From these eleven contenders, a professional jury will select three finalists. They will pitch their solutions live on the main stage at Pathé Amsterdam Noord, in front of an audience of supply chain leaders and decision‑makers from across Europe.

For visitors, the Start‑up Contest offers a rare opportunity to see new, practical solutions presented clearly and independently without sales pitches or marketing hype.

  • Discover emerging supply chain solutions before they become mainstream
  • Hear short, focused pitches that get straight to the value
  • Be the first to see where European supply chain innovation is really heading
  • Meet the start‑ups personally on the exhibition floor

Several participating start-ups also feature in Supply Chain Media’s Maturity Matrix of European supply chain start‑ups, which maps innovations by process area and maturity level. This makes the contest not just inspiring, but highly relevant for strategic orientation.

Jury

Martijn lofvers

Martijn Lofvers is founder of Supply Chain Media and Chief Trendwatcher of the Dutch Supply Chain Magazine (since 2006) and the European quarterly Supply Chain Movement (since 2011). He is a frequent speaker on the topic of Supply Chain Strategy Mindmapping at international conferences and has conducted internal workshops on this subject for well-known multinationals. In addition to mind maps, he has developed various concepts for visualising complex topics, such as metro maps (with suppliers), roadmaps, and the Trend Compass. He studied business administration at Eindhoven University of Technology, specialising in supply chain management.

Mathias Bosse

A passionate supply chain expert and experienced venture capitalist, he invests in early-stage supply chain start-ups to drive transparency, resilience, and sustainability in the industry.
As a founding partner of Prequel Ventures and co-founder of scm-startups.com, Mathias helps businesses navigate the supply chain innovation landscape, access cutting-edge technology, and achieve digital transformation. With over a decade in venture capital and start-ups, he has worked with more than 20 portfolio companies, including PreWave and PreSize (acquired by Meta).
With a background in logistics and finance, holding an MBA from HHL Graduate School of Management and a CFA charter, Mathias combines deep industry knowledge with investment expertise to support the next generation of supply chain innovators.

Throwback 2025 edition Start-up Contest

London-based Cbamboo wins European Supply Chain Start-up Contest 2025.

The British start-up Cbamboo won the eighth edition of the European Supply Chain Start-up Contest during the inNOWvate Supply Chain Event in Amsterdam. Since 2018, Supply Chain Media has been offering start-ups both a literal and figurative stage through this competition, presenting them to an audience of decision-makers and investors. During the event, held at the Pathé cinema complex, Cbamboo impressed both the expert jury and attendees with its platform for compliance with the European CBAM legislation, which will come into effect in January 2026.

 

Recordings

More recordings of previous editions of inNOWvate Supply Chain Event are available on the YouTube channel of Supply Chain Movement: