Peak Planning

Peak Planning addresses the growing complexity faced by manufacturing, wholesale, retail and logistics companies. Increasing demand volatility, scarcity of materials, supply chain disruptions, import tariffs, fluctuating exchange rates and continuous cost increases are putting traditional planning approaches under severe pressure. As highlighted in last year’s track, static planning is no longer sufficient in a world defined by uncertainty and rapid change.

In the breakout sessions, solution providers demonstrate how companies can move beyond reactive planning towards dynamic, scenario-driven decision-making. Through the use of Digital Supply Chain Twins, innovative Sales & Operations Planning (S&OP) and Integrated Business Planning (IBP) software, and AI-driven forecasting and demand sensing, companies can simulate “what-if” scenarios, anticipate risks and balance demand, supply and financial objectives. These technologies enable more resilient and agile global planning on the tactical mid-term horizon.

Complex supply chains deserve simple planning

Speaker: Wouter Samama, Co-founder & CEO, OAASIS (ex-P&G, ex-Kraft Heinz)

Supply chain complexity is real. Volatile demand, dozens of suppliers, tiered pricing, multi-site production, constrained capacity, dependencies. And the planning process became as complex as the chain itself. Planners are drowning in dispersed systems, spreadsheets, chasing data and firefighting instead of making decisions, trying to keep up.

The irony: the companies with the most complex supply chains but best performance have the simplest planning processes and most powerful systems.

This session makes the case that great planning is not about adding more tools, more meetings, or more data. It is about getting the fundamentals right. Drawing on experience at P&G and Kraft Heinz — and on real implementations at fast-growing mid-market companies — Wouter Samama shows what genuinely simple, effective planning looks like in practice: clear cycles, the right constraints, AI doing what AI is good at, and planners freed up to think rather than firefight.

For mid-market companies this is now within reach. The same methodology of solver-based optimisation and AI-driven planning that large corporates use is now made accessible. And the impact for supply chain is disproportionately large for companies making making that step change.

Complex supply chain. Simple planning. Serious results.

New Frontiers in Supply Chain Decisions with AI

Speaker: Evrim Övünç, SVP Sales & Marketing EMEA at Sophus

The biggest challenge in making good decisions is understanding and aligning their end-to-end supply chain implications. Sophus will explain how its technology evolved with AI to deliver prescriptive, optimised answers even to tactical and operational questions.