



Meet the innovators
Learn how to turn your own ideas into reality
during inNOWvate, the supply chain sector’s
leading interactive innovation event!
Latest news

Let’s meet the supply chain start-ups outside!
April 8, 2021During inNOWvate Supply Chain Event 2021 the 4th European Supply Chain Start-up Contest will be organized by Supply Chain Media. All contestants will present themselves in the Start-up & Scale-up Area in the digital lounge of the online platform Airmeet. The 4 Start-up finalists and 4 Scale-up finalists will present themselves in the main program … Read More

Let’s meet outside!
April 2, 2021For innovation you need to think outside the box. Or rather think like there is no box. Because of the lockdowns most of the supply chain professionals are working from home. We are boxed in and locked to the computer screens in Zoom. But for real innovation we have to zoom out across supply chains. … Read More
International keynote speakers
Martijn Lofvers
Founder & Chief Trendwatcher of Supply Chain Media
Janet Godsell
Professor Operations & Supply Chain Strategy at WMG, University of Warwick
Cecile Cremer
Future researcher, President of lafutura, Keynote speaker & concept developer
Sikko Zoer
VP Global Supply Chain at Medtronic
The aim of this contest is to promote and develop the entrepreneurial creativity and innovation of start-ups and university spin-offs for companies in the supply chain.

Visitors, partners and keynote speakers about inNOWvate
Dr. Dirk Holbach
Corporate Senior Vice President, CSCO Laundry and Home Care, Managing Director Henkel Global Supply Chain B.V.
“Connect, combine, create …. congratulations to Martijn Lofvers, Marysa Vos and team for an inspiring event in a very special place …. have a look and join the next edition 2020.”
Esther Gons
Founder and Managing partner NEXT Amsterdam
“It was a high quality set of startups at a high quality day. Enjoyed the pitches and the Keynotes as well as the knowledge together in one spot with all of the attendees.”
Willemijn Potjer
Global head of Supply Chain Capabilities at Danone
“Sean Culey: Thank you for the incredible interesting view on the digital transition we are in and more important that not only we should put the hashtag#consumer in the middle but that we have to read his mind and act! And Martijn Lofvers what a great event InNOWvate was. I enjoyed every minute. Now find a robot to read this book:-)”
Marc van Pruijssen
Director Supply Chain at Amway
“An inspiring day @InNOWvate on May 22: are you a lemming or a supply chain leader? How diversity can drive succesful innovative leadership in supply chain.”
Beth Morgan
Founder & CEO at BOOM!
“A huge thank you to Martijn Lofvers and the team at Supply Chain Movement for a great InNOWvate supply chain event yesterday in Amersfoort in the Netherlands. It was a first for me on two counts: firstly, presenting in a train carriage (quite frankly, this should be on everyone’s professional bucket list) and secondly, talking about how diversity drives innovation on behalf of boom!, the global community for women in supply chain. I had a superb audience who totally got on board (uh oh, pun central) with the participation aspect – when asked to share ideas on innovation in supply chain with their neighbours, they didn’t want to stop!”
Marc Bender
Vuelta (Anaplan partner)
“Exciting day wednesday at the inNOWvate event with our colleagues from Vuealta and Anaplan. Great to meet Supply Chain professionals from across the Netherlands. We had interesting conversations on their planning & forecasting challenges and how Connected Planning by Anaplan can support them. Enjoyed interesting speakers Carlos Cordon, Janet Godsell, Sean Culey and Dr. Dirk Holbach!”
Jeroen Bolt
Epic Drive
“The inNOWvate event was both inspiring and energizing. Thanks Martijn Lofvers and team for gathering so many start-ups, scale-ups and speakers. Big shout out to Sean Culey for presentating his analysis of the accelerating technological developments and actionable advice.”
Janet Godsell
Professor Operations & Supply Chain Strategy at WMG, University of Warwick
“It is always a pleasure to be part of inNOWvate. It is an opportunity to be part of a dynamic community of companies bid and small, who are re-defining the way that supply chains support the needs of industry and society.”