Which mountain to climb?

The cutting-edge innovation event in supply chain

The seventh edition of inNOWvate Supply Chain Event, took place on May 22, 2024 at Movie Theatre Pathé, Amsterdam (The Netherlands).

The theme of this innovation event was ‘Which mountain to climb?’ Innovative software vendors had the opportunity between the keynote presentations to present their solutions for supply chain planning, sustainability and visibility. On the three floors of the cinema complex, participants could network and visit the booths of software vendors, start-ups and scale-ups.


Aftermovie inNOWvate Supply Chain Event 2024

Download the best-of slide deck of inNOWvate Supply Chain Event 2024 and inspire your colleagues.


Keynote speaker Magnus Lindkvist

Futurologist, author and trendspotting phenomenon

"Future possibilities, possible futures"

Ideas are central to Magnus’ lectures. How they clash. How they change the way we work, create and live. The ideas that drive humanity onwards, creating future possibilities and possible futures. Magnus masters the art of letting opposites collide, creating a keynote that changes the way you think and create.

“The ideas driving humanity onwards”

Who should attend

Chief Supply Chain Officer
VP Supply Chain
Supply Chain / Logistics Director
Supply Chain / S&OP Manager
Logistics / Production / Purchasing Manager
Distribution Manager
Supply Chain Planner

Primary Industries


Agricultural, Food & Beverages, Fashion, Pharma & Med-tech,
High-tech & Electronics, Construction, Automotive.
Industrial Machines, Chemicals & Materials, Energy

Attendees 2024

Executives in Conversation 2024

Carsten Rasmussen
Chief Operations Officer

David Schwartz
Global VP, Tech Venturing & Innovation

Wilko Sierksma
Director Global Planning

Pierre Mille
Supply Chain Lead

Moderation by Carlos Cordon, IMD Professor of strategy and supply chain

The aim of this contest is to promote and develop the entrepreneurial creativity and innovation of start-ups and university spin-offs for companies in the supply chain.

For the seventh year in a row, Supply Chain Media organized the European Supply Chain Start-up & Scale-up Contest as part of the inNOWvate Supply Chain Event in the Netherlands on May 22.

Hamburg-based Gryn wins European supply chain start-up contest 2024. Digilo most promising supply chain scale-up.

inNOWvate Supply Chain Event is moderated by Martijn Lofvers, CEO and Chief Trendwatcher at Supply Chain Media.

Event Partners 2024

Knowledge Partner TKI Dinalog

TKI Dinalog is the leading independent institute for logistics knowledge development in the Netherlands. As Topconsortium for Knowledge and Innovation for the Dutch Topsector Logistics, we provide direction, stimulate and support the joint development of applicable knowledge for innovations in logistics and supply chains.

Our drive for joining InNOWvate Supply Chain Event is to further stimulate knowledge development in co-creation, or partnerships between governments, knowledge institutions, private companies and start-ups, that contribute to long term, sustainable renewal within the supply chain sector and society at large.

Previous editions of inNOWvate Supply Chain Event

Download the best-of slide deck of inNOWvate Supply Chain Event 2024 and inspire your colleagues.



Pathé Cinema in Amsterdam, The Netherlands, will host the 2024 edition of inNOWvate Supply Chain Event.

Arriving by car
Pathé Amsterdam Noord is centrally located at the A10. Your car can be parked next to the venue. Parking costs are € 1,40 per hour (not included in the event ticket price).

Arriving by plane
From Amsterdam Schiphol Airport you can take the train or bus to Amsterdam Noord. Hotel suggestions:


Pathé Amsterdam Noord
Buikslotermeerplein 2003
1025 XL Amsterdam
The Netherlands

For more information take a look at the venues website