KEYNOTES 2026
Customer Experience Enthusiast / Global keynote speaker / Bestselling author / Entrepreneur
Steven Van Belleghem
Customer Experience Strategy: The Offer You Can’t Refuse
In today’s supply chain industry, great products, reliable delivery, and competitive pricing are no longer differentiators — they are the minimum entry ticket. The same is true for digital convenience. With AI automating planning, forecasting, sourcing and customer interactions, operational excellence will soon be expected by default. So what will truly set companies apart?
In this keynote, Steven Van Belleghem introduces a new growth framework for B2B leaders who want to stay relevant in an AI-driven market. The companies that will win tomorrow are not just efficient suppliers, but strategic partners in their customers’ businesses — organizations that help clients grow, reduce risk, innovate faster and perform better.
And the strongest offers go one step further: they contribute to a more resilient, sustainable and responsible supply chain ecosystem.
The Offer You Can’t Refuse brings together four powerful layers:
best-in-class products and services, frictionless digital experiences, deep partnership value, and positive impact on the broader system. Companies that master all four don’t compete on price — they become indispensable.
Steven Van Belleghem is widely regarded as one of the world’s leading thinkers in the field of customer experience. He shares his ideas through his six bestselling books, his popular social media channels, and his engaging keynote presentations. Steven has inspired world-leading companies such as Disney, Mastercard, Mercedes, Booking.com, Heineken and Salesforce with his visionary approach to customer experience.
Steven believes in combining common sense, new technologies, an empathic human touch, playing the long game and taking social responsibility to win the hearts and business of customers over and over again.
Steven finds his inspiration by visiting companies all over the world. He is the co-founder of Nexxworks, an inspiration agency that organises inspiration tours in all corners of the world to inspire executives to improve their customer experience.
Steven is also an investor in customer experience related companies.
Steven complements his entrepreneurial activities with his work as a part-time marketing professor at Vlerick Business School and guest speaker at London Business School.
Executives in Conversation 2026
Olena Vdovychenko
CEO of Metro Cash & Carry Ukraine
Olena Vdovychenko is CEO of Metro Cash & Carry Ukraine, where she leads an organisation of 26 stores and more than 3,200 employees under the most extraordinary circumstances imaginable. With a deep background in supply chain management, she has guided the company through the chaos of war while keeping people, purpose and performance firmly at the centre.
When Russia invaded Ukraine in February 2022, Olena returned immediately to her country and assumed responsibility not only for business continuity, but for the safety, morale and livelihoods of thousands of employees. With warehouses destroyed, supply routes cut and colleagues called to the front line, she helped keep food flowing to civilians, the hospitality sector and defence forces alike. Under her leadership, Metro Ukraine stabilised rapidly, restored operations and returned to growth and financial resilience.
Olena is a firm believer that leadership in crisis begins with humanity. She champions empowerment, transparency and trust, creating space for people to act, decide and support one another when certainty disappears. Open communication and collaboration — across teams, companies and communities — have been central to the organisation’s strength.
Often describing supply chains as the “veins that keep society alive”, Olena brings a powerful perspective on resilience, responsibility and leadership under pressure. Her story is one of courage, compassion and the belief that even in the darkest moments, empowered people can achieve the impossible.
Abdelaziz Salah
Vice President of International Family Care and Professional Supply Chain at Kimberly-Clark
Abdelaziz Salah is Vice President of International Family Care and Professional Supply Chain at Kimberly-Clark, where he leads a complex global operation at the heart of the company’s Powering Care transformation journey. In his role, Abdelaziz is responsible for driving end-to-end supply chain performance across international markets, with a strong focus on resilience, sustainability, and people-led transformation.
With more than 20 years of experience in supply chain and manufacturing within the consumer goods sector, Abdelaziz has built an international career across the Middle East, Africa, and Europe. He brings deep expertise in aligning supply chains with both commercial objectives and environmental responsibility, helping organisations navigate volatility while continuing to deliver for consumers and customers.
Prior to joining Kimberly-Clark, Abdelaziz held senior leadership positions at global organisations including Unilever, Johnson & Johnson, and Ecotone. During his 16 years at Unilever, he developed a strong foundation in end-to-end supply chain management and operational excellence. More recently, as Chief Supply Chain Officer at Ecotone, he played a key role in strengthening operational resilience and advancing sustainable delivery models.
Abdelaziz is widely recognised for his ability to combine strategic vision with pragmatic execution. He is particularly passionate about developing high‑performing teams, building robust supply chain networks, and embedding sustainability into daily decision‑making as a practical business driver.
Lelwyn D’Souza
SVP Supply Chain Operations Global Markets and Manufacturing
Lelwyn D’Souza is Senior Vice President Supply Chain Operations for Global Markets and Operations at Ecolab, a global leader in water, hygiene and infection prevention solutions. Based in Zürich, he leads end to end supply chain operations across Europe, Asia Pacific, the Middle East, Africa, and Latin America, overseeing a global manufacturing and distribution network.
At the core of Lelwyn’s role is transforming strategy into operational excellence at scale. He is responsible for Ecolab’s Global Markets supply chain, supporting more than $6 billion in annual revenue, with leadership across safety and quality, procurement, manufacturing, logistics, engineering, planning, and sustainability.
A strong advocate of manufacturing excellence, Lelwyn is the architect of Ecolab’s global Manufacturing Excellence programme, grounded in Total Productive Maintenance (TPM) and High-Performance Organization (HPO) principles. His approach combines disciplined global standards with strong local ownership, enabling teams to deliver measurable improvements in safety, quality, productivity, and resilience.
Widely recognised for his pragmatic and people focused leadership style, Lelwyn regularly shares his experience on supply chain resilience, operational transformation, and sustainable performance. He is also recognized for his commitment to inclusive leadership, having received the “Leader Who Makes an Impact” award for his role in growing female talent, empowering diverse teams, and creating environments where people can grow and perform at their best.
Moderator Carlos Cordon
IMD Professor of strategy and supply chain
Recordings of previous keynotes
More recordings of previous editions of inNOWvate Supply Chain Event are available on the YouTube channel of Supply Chain Movement: