Start-up Contest Contestants 2025 - inNOWvate Supply Chain Event

This year, the jury consists of Mathias Bosse (co-founder of Prequel Ventures), Ella Cullen (co-founder and SMO of Minespider), Ulrich Schmid (Principal and supply chain-expert at Oliver Wyman), Willem Poerink (Invest Manager at Shift Invest) and Martijn Lofvers (CEO & Chief Trendwatcher at Supply Chain Media, also serving as jury chair). The jury will evaluate the finalists based on the commercial potential of the presented solutions, the level of innovation, practical applicability, and the clarity of the presentation.

Attendees of inNOWvate Supply Chain Event cast their vote for their favourite finalist on-site on the 14th of May. Join us at the event and support your preferred chosen start-up by purchasing a ticket today!

As a founding partner of Prequel Ventures and co-founder of scm-startups.com, Mathias helps businesses navigate the supply chain innovation landscape, access cutting-edge technology, and achieve digital transformation. With over a decade in venture capital and start-ups, he has worked with more than 20 portfolio companies, including PreWave and PreSize (acquired by Meta). With a background in logistics and finance, holding an MBA from HHL Graduate School of Management and a CFA charter, Mathias combines deep industry knowledge with investment expertise to support the next generation of supply chain innovators.

Martijn Lofvers is founder of Supply Chain Media and Chief Trendwatcher of the Dutch Supply Chain Magazine (since 2006) and the European quarterly Supply Chain Movement (since 2011). He is a frequent speaker on the topic of Supply Chain Strategy Mindmapping at international conferences and has conducted internal workshops on this subject for well-known multinationals. In addition to mind maps, he has developed various concepts for visualising complex topics, such as metro maps (with suppliers), roadmaps, and the Trend Compass. He studied business administration at Eindhoven University of Technology, specialising in supply chain management.

German start-up Gryn is the winner of the seventh European Supply Chain Start-up Contest during the inNOWvate Supply Chain Event in Amsterdam on 22 May 2024. Supply Chain Media has organised this contest annually since 2018 to give start-ups a stage, literally and figuratively. During the event at Pathé cinema complex, Gryn convinced the expert jury and participants with an automated solution for collecting CO2 emissions in the supply chain.

In addition to the start-up contest, three scale-ups also pitched for winning the audience award at the inNOWvate Supply Chain Event. German scale-up Digilo, represented by Managing Director Nicolas Lassal (pictured, left) received the majority of audience votes for its solution to support employees in a warehouse with smart technology solutions – cameras and tags, for example – in manual processes such as order picking.