Start-up Contest - inNOWvate Supply Chain Event

Are you a game-changing start-up in the supply chain industry, founded in 2021 or later? Secure your spot in the European Supply Chain Start-Up Contest during inNOWvate Supply Chain Event on June 3, 2026, in Amsterdam.

Participating start-ups receive:

A booth at inNOWvate Supply Chain Event to showcase their solution
The top 3 finalists pitch on the mainstage to European industry leaders
Assessment and judgement by a professional jury
Position in the Maturity Matrix

Martijn Lofvers is founder of Supply Chain Media and Chief Trendwatcher of the Dutch Supply Chain Magazine (since 2006) and the European quarterly Supply Chain Movement (since 2011). He is a frequent speaker on the topic of Supply Chain Strategy Mindmapping at international conferences and has conducted internal workshops on this subject for well-known multinationals. In addition to mind maps, he has developed various concepts for visualising complex topics, such as metro maps (with suppliers), roadmaps, and the Trend Compass. He studied business administration at Eindhoven University of Technology, specialising in supply chain management.

A passionate supply chain expert and experienced venture capitalist, he invests in early-stage supply chain start-ups to drive transparency, resilience, and sustainability in the industry.

As a founding partner of Prequel Ventures and co-founder of scm-startups.com, Mathias helps businesses navigate the supply chain innovation landscape, access cutting-edge technology, and achieve digital transformation. With over a decade in venture capital and start-ups, he has worked with more than 20 portfolio companies, including PreWave and PreSize (acquired by Meta).

With a background in logistics and finance, holding an MBA from HHL Graduate School of Management and a CFA charter, Mathias combines deep industry knowledge with investment expertise to support the next generation of supply chain innovators.

The British start-up Cbamboo won the eighth edition of the European Supply Chain Start-up Contest during the inNOWvate Supply Chain Event in Amsterdam. Since 2018, Supply Chain Media has been offering start-ups both a literal and figurative stage through this competition, presenting them to an audience of decision-makers and investors. During the event, held at the Pathé cinema complex, Cbamboo impressed both the expert jury and attendees with its platform for compliance with the European CBAM legislation, which will come into effect in January 2026.