European Supply Chain Start-up Contest

Applications open!

Call for Start-ups!

Join the European Supply Chain Start-up Contest 2026

Are you building the next breakthrough in supply chain innovation?

Then this is your chance to step into the spotlight.

During the inNOWvate Supply Chain Event, we are once again organising the European Supply Chain Start‑up Contest. This contest offers ambitious supply chain start‑ups a unique opportunity to showcase their solution to a high‑level audience of decision‑makers, investors and industry experts.

Why participate?

Previous editions of the contest have proven to be a powerful launchpad for start-ups looking to:

  • Accelerate market visibility
  • Connect with customers and partners
  • Validate their solution with industry experts
  • Position themselves as a serious player in the European supply chain ecosystem
     

Ready to put your start-up on the European supply chain stage?
Apply now and take part in the European Supply Chain Start‑up Contest at inNOWvate!

Who can apply?

We invite European supply chain start‑ups that:

  • Were founded in 2021 or later
  • Are independently owned (not part of a large established organisation)
  • Offer an innovative solution for any part of the supply chain (planning, procurement, logistics, sustainability, visibility, execution, or beyond)

Start-ups do not need to be included in the Maturity Matrix to participate.

What's in it for you?

All selected start-ups will receive:

  • A dedicated booth at the inNOWvate Supply Chain Event to present your solution to the event audience
  • Direct exposure to senior supply chain professionals from across Europe
  • Visibility through Supply Chain Media and the inNOWvate network

From all participating start-ups, three finalists will be selected.

How to participate?

Participation is straightforward:

  1. Complete the official entry form
  2. Submit your application before March 30, by mailing your entry form to martijn.lofvers@supplychainmedia.nl 
  3. By submitting the entry form you agree to our terms & conditions
  4. If selected, attend the inNOWvate Supply Chain Event and present your solution

The final

The three finalists will:

  • Pitch their company live on stage during the inNOWvate Supply Chain Event
  • Take part in in-depth interviews with an expert jury
  • Compete for votes from the event audience

The winner of the European Supply Chain Start‑up Contest is determined by a combination of:

  • Jury assessment
  • Audience voting

Jury

Martijn lofvers

Martijn Lofvers is founder of Supply Chain Media and Chief Trendwatcher of the Dutch Supply Chain Magazine (since 2006) and the European quarterly Supply Chain Movement (since 2011). He is a frequent speaker on the topic of Supply Chain Strategy Mindmapping at international conferences and has conducted internal workshops on this subject for well-known multinationals. In addition to mind maps, he has developed various concepts for visualising complex topics, such as metro maps (with suppliers), roadmaps, and the Trend Compass. He studied business administration at Eindhoven University of Technology, specialising in supply chain management.

Mathias Bosse

A passionate supply chain expert and experienced venture capitalist, he invests in early-stage supply chain start-ups to drive transparency, resilience, and sustainability in the industry.
As a founding partner of Prequel Ventures and co-founder of scm-startups.com, Mathias helps businesses navigate the supply chain innovation landscape, access cutting-edge technology, and achieve digital transformation. With over a decade in venture capital and start-ups, he has worked with more than 20 portfolio companies, including PreWave and PreSize (acquired by Meta).
With a background in logistics and finance, holding an MBA from HHL Graduate School of Management and a CFA charter, Mathias combines deep industry knowledge with investment expertise to support the next generation of supply chain innovators.

Throwback 2025 edition Start-up Contest

London-based Cbamboo wins European Supply Chain Start-up Contest 2025.

The British start-up Cbamboo won the eighth edition of the European Supply Chain Start-up Contest during the inNOWvate Supply Chain Event in Amsterdam. Since 2018, Supply Chain Media has been offering start-ups both a literal and figurative stage through this competition, presenting them to an audience of decision-makers and investors. During the event, held at the Pathé cinema complex, Cbamboo impressed both the expert jury and attendees with its platform for compliance with the European CBAM legislation, which will come into effect in January 2026.

 

Recordings

More recordings of previous editions of inNOWvate Supply Chain Event are available on the YouTube channel of Supply Chain Movement: