Start-up Contest - inNOWvate Supply Chain Event

Are you a game-changing start-up in the supply chain industry, founded in 2020 or later? Secure your spot in the European Supply Chain Start-Up Contest during inNOWvate Supply Chain Event on May 14, 2025, in Amsterdam.

Participating start-ups receive:

A booth at inNOWvate Supply Chain Event to showcase their solution
The top 3 finalists pitch on the mainstage to European industry leaders
Assessment and judgement by a professional jury
Position in the Maturity Matrix

With ten years in tech and seven in blockchain, she leads marketing and branding at Minespider, a company pioneering blockchain-based traceability for complex supply chains. She collaborates with industry leaders like Google, Ford, and Renault to drive sustainability and transparency in the mining and automotive sectors.

Recognised as Young Female Miner of the Year 2024 and one of the 100 Global Inspirational Women in Mining (WIM100) in 2022, Ella is a mentor at CV Labs and DLT Talents and contributes as a UNECE expert in blockchain traceability. She is also the founder of TokenWoman.io, a platform highlighting top female speakers in Web3. Passionate about decentralised systems and governance, she frequently speaks on blockchain traceability, sustainability, and female entrepreneurship.

A passionate supply chain expert and experienced venture capitalist, he invests in early-stage supply chain start-ups to drive transparency, resilience, and sustainability in the industry.

As a founding partner of Prequel Ventures and co-founder of scm-startups.com, Mathias helps businesses navigate the supply chain innovation landscape, access cutting-edge technology, and achieve digital transformation. With over a decade in venture capital and start-ups, he has worked with more than 20 portfolio companies, including PreWave and PreSize (acquired by Meta).

With a background in logistics and finance, holding an MBA from HHL Graduate School of Management and a CFA charter, Mathias combines deep industry knowledge with investment expertise to support the next generation of supply chain innovators.

German start-up Gryn is the winner of the seventh European Supply Chain Start-up Contest during the inNOWvate Supply Chain Event in Amsterdam on 22 May 2024. Supply Chain Media has organised this contest annually since 2018 to give start-ups a stage, literally and figuratively. During the event at Pathé cinema complex, Gryn convinced the expert jury and participants with an automated solution for collecting CO2 emissions in the supply chain.

In addition to the start-up contest, three scale-ups also pitched for winning the audience award at the inNOWvate Supply Chain Event. German scale-up Digilo, represented by Managing Director Nicolas Lassal (pictured, left) received the majority of audience votes for its solution to support employees in a warehouse with smart technology solutions – cameras and tags, for example – in manual processes such as order picking.