Start-up contest 2021

Are you a game-changing start-up/scale-up adding value to the supply chain? Were you founded in or after 2015 and do you have a registered office in a European country?

In response to the growing board-level interest in supply-chain start-ups, Supply Chain Media organizes a Start-up Contest 2021 enabling start-ups and scale-ups to showcase their disruptive new solutions. This contest is a terrific opportunity to promote a company/university spinoff during the pan-European inNOWvate event, which revolves around stimulating entrepreneurial creativity in the supply chain (manufacturing, wholesale, retail and logistics).

Startup Contest

To determine the start-up finalists and scale-ups, these companies are adjudicated on four criteria:

  • the commercial potential
  • the disruptive character of the proposition (measure of innovation)
  • the usability of the proposition
  • and the clarity of the proposition (commercial storytelling)

This year the jury of the competition consists of Aike Festini of LuckaBox (winning start-up in 2018), Jeroen van Weesep of LEGO, Mathias Bosse of seed + speed Ventures, Thijs Gitmans of nbi-investors and Martijn Lofvers founder of Supply Chain Media. The independent jury will select four start-ups and scale-ups from all candidate submissions. The distinction between start-ups and scale-ups is based on the methodology of our Maturity Matrix of European supply chain start-ups. 

The 4 start-up finalists and the 4 scale-up finalists have been announced on Monday the 3rd of May on the Supply Chain Movement website.
Read about the 4 start-up finalists here and the scale-up finalists here.

All contestants can present themselves in the Start-up & Scale-up Area in the digital lounge of the online platform Airmeet. The 4 Start-up finalists and 4 Scale-up finalists will present themselves (on location or online) in the main program to the whole public. Physical attendance is subjected to governmental guidelines for the Covid-19 measures.

The winning contestant of the 4th Supply Chain Start-up Award Europe will receive a tailor-made marketing campaign worth €20,000; the winning scale-up will receive a campaign worth €10,000.

Maturity Matrix of European Supply Chain Start-Ups

Compared with last year’s European Maturity Matrix, a handful of start-ups and scale-ups have disappeared from this matrix because they are more than five years old (i.e. they were founded in or before 2014). The huge amount of venture capital makes the supply chain start-up market seem very attractive, but it has also become extremely competitive. At best, there are provisional winners and definite losers. All the signs point to turbulent times ahead in the logistics and supply chain start-up market.

The Maturity Matrix for Supply Chain Start-ups in Europe comprises ten different categories of solutions, stretching from supplier management upstream in the chain to last-mile delivery on the customer side. The horizontal axis indicates for each category whether the solution is intended for a single stock keeping unit (SKU), a parcel, a pallet or a complete container of goods. The vertical axis of the matrix shows a company’s maturity based on its age, number of employees, awards won, number of customers, and capital raised.

Competitors about the Start-up Contest

Daria Kremenskaia, Business Development Manager at CargoSnap

"Thank you Supply Chain Magazine for the organization of the #inNOWvate2019 event in Amersfoort this May. We at CargoSnap were very happy to be part of it! Look forward to visiting next year!"

Rinse van der Woude, Chief Innovation Officer at CityHub

"Supply Chain Media BV, Marysa Vos, Martijn Lofvers, thanks for having us! Keynotes inspired me to give another 1000% to City Hub's goal!"

Circular IQ

"Thank you for organizing this wonderful event Marysa, Martijn and the Supply Chain Media BV-team! And big shoes to fill Aike! Very happy with this recognition from the jury and the attendees of the inNOWvate Supply Chain event."

Michael van Wijngaarden, Zoof-it

"Attended an interesting and inspiring event yesterday. The inNOWvate-event, organized by Supply Chain Magazine. It was great to be able to pitch the Zoof.It blockchain last mile delivery solution in the 2nd European Supply Chain Start-up Contest. Great fun! The event in the Rijtuigenloods in Amersfoort brought together several hundred international supply chain professionals from all over the world. It was inspiring to exchange ideas and attend interesting presentations from leading supply chain professionals and academics."


"We enjoyed meeting clients and partners at InNOWvate in Amersfoort, the Netherlands. We're happy about the interest that our technology generated at the European Supply Chain Start-Up Contest 2019"